Are the things that you're doing as AI now in the mix? Take us through some of the things you're thinking about because, you know, AI is actually a perfect storm opportunity for innovation in marketing. 

It is. Everything's teed up, certainly content-wise, workflows. The MarTech stack about a decade ago was like the monster slide that all the vendors that serve marketers. 

If you remember those MarTech stacks? Yes. Build these systems, inbound marketing, so much. Yes. Now AI kind of takes that to another level, so you almost can rethink everything.