Maybe they get acquired or maybe they acquire. I love David Wright's line here, he says, He believes that one of the largest areas of potential is in creating a digital twin of the entire company that will allow leaders to simulate different business scenarios, such as price cuts, new regulations and business expansions. 

The idea is to model different future scenarios that inform their big decisions. I mean, Dave, we've been talking about this for three years, digital twins, not as a metaverse kind of thing, but more of, you know, you can actually run simulations with AI and run through things if you have the right workflows.