And what it found was that 90 of the world's email spam at the time was actually coming from just three sources and so That's what automation enables and so that's what's now possible with generative AI as well. 

So cyber criminals can use generative AI and attack millions of people simultaneously with highly customized messages and this is something that All of our existing systems were never really designed to be able to deal with. 

And that's why we need to have essentially some kind of a guide. We call the product North Star because it guides people in the right direction. 

And it doesn't matter if you're an executive or an individual.