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  "id": "6aa54ce94b7cb4aaed12cd6a",
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  "created_at": "2026-09-12T13:00:25.425Z",
  "updated_at": "2026-09-12T13:19:39.203Z",
  "title": "Why AI transformation fails before it starts",
  "description": "Enterprise leaders reveal the costly mistake: attempting moonshot AI projects instead of strategic chip shots. Start small, measure wins, then scale—here's the framework that actually works.",
  "type": "clip",
  "language": "en",
  "duration_sec": 52.65,
  "media": {
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    "transcript_url": "https://reelsbuilder.ai/video/6aa54ce94b7cb4aaed12cd6a/transcript.txt",
    "transcript": "With that being said, Don't try and boil the ocean. I've described this journey as chip shots, not moonshots. If I set a moonshot to create this AI-driven contact center tomorrow, it's going to be so overwhelming that I won't get it done. \n\nSo the practical advice that we heard was consistent across speakers, right? Choose a bounded, high-value, high-volume, high-value problem with a clear owner, implement it, manage it, measure to the baseline, measure the value, and then use that as the test metric to go forward. \n\nSo I do think that it's tempting to try and transform the entire customer journey with your 1.0 release, but it's very risky. \n\nAnd so start small, learn some lessons, and then expand from there.",
    "transcript_source": "script",
    "transcript_word_count": 123
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  "ai_context": {
    "summary": "Enterprise leaders reveal the costly mistake: attempting moonshot AI projects instead of strategic chip shots. Start small, measure wins, then scale—here's the framework that actually works.",
    "topics": [
      "YouTube Clip"
    ],
    "source_links": [
      {
        "label": "AI Success: Chip Shots, Not Moonshots",
        "url": "https://www.youtube.com/watch?v=dCKLmoMY9F4",
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  "creator": {
    "handle": null,
    "name": "Alec Furrier",
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