There's a very fine line between AI success and AI failure. I think everybody's got great intentions. You've done a lot of, So from your experience, what separates the companies that deploy it and generate meaningful value to those that start the projects and then stall or fail? 

Yeah, I feel like I'm kind of a broken record on that, but it's orchestration. But I'll go back to another layer there of like where we're seeing successful organizations is there's – In large part, when this AI stuff came out, there was a fear that it was going to replace all these jobs, and we haven't seen that. 

We're enhancing the response we're giving to customers or enhancing the ability to drive sales. We haven't seen a replacement of jobs, but what we have seen is a pretty significant increase. 

creation of jobs and project management.