So the backstory, it all started with my father. I mean, he was the inspiration behind all this. He's a maintenance technician, was for 35 years of his career at a paper mill. 

So I grew up learning his struggles to maintain machinery that is essentially powering the world's most critical infrastructure. 

In fact, actually, you know the cost of unplanned downtime today? It is $1.4 trillion a year. So that is the cost.