And now we're going to talk about how the digital assets industry has come a long way from the early days of blockchain evangelism, token launches, and crypto speculation. 

Today, we're talking about institutional adoption, stablecoins, and becoming financial infrastructure tokenized assets, and the convergence of AI and digital finance. 

And one of Europe's best-known blockchain events is making a pretty significant statement about where this market is headed. 

Paris Blockchain Week is becoming Signal Week. Joining me to discuss that and why is Michael Armour and Charlie Maraud, co-founders of Signal Week. 

Gentlemen, welcome to MYSC Wired. Thank you. Thank you. So... What a lot of folks don't know, I think Paris has really been on the map this summer for tech and throughout this last year, Paris Blockchain Week, a lot of folks are familiar with it, the Ray Summit, McKenna, a lot of momentum building in Paris. 

But you guys are kind of the OG conference, crypto and Paris Blockchain Week. You guys have been doing this for a while. Talk a little bit about this decision to rebrand, to move to July. 

Why Signal and why now?