And one of Europe's best-known blockchain events is making a pretty significant statement about where this market is headed. 

Paris Blockchain Week is becoming Signal Week. Joining me to discuss that and why is Michael Armour and Charlie Maraud, co-founders of Signal Week. 

Gentlemen, welcome to MYSC Wired. Thank you. Thank you. So... What a lot of folks don't know, I think Paris has really been on the map this summer for tech and throughout this last year, Paris Blockchain Week, a lot of folks are familiar with it, the Ray Summit, McKenna, a lot of momentum building in Paris. 

But you guys are kind of the OG conference, crypto and Paris Blockchain Week. You guys have been doing this for a while. Talk a little bit about this decision to rebrand, to move to July. 

Why Signal and why now? I'll give that to you, Michael.