So actually our mission is to really democratize travel and real world experiences for brands and consumers. 

So, and using AI, which may kind of sounds like an oxymoron to start, but if you think about we're entering into the AI era right now, where everything is very digitized, and millennials and Gen Z already, there's tons of data out there that says they crave experiences, in-person experiences, far more than products and possessions. 

So to really marry the two is like, hey, can we, we decided to kind of use AI for better right so to use ai to actually bring people together, we crave that human connection.