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The complete guide to AI video creation, social media marketing, and content strategy terminology. Learn the language of modern content creation.
AI technology that converts written text prompts into video content. Users describe what they want, and AI generates corresponding visual sequences.
AI capability that animates static images, adding motion, camera movements, and dynamic elements to create video from a single photo.
Artificial intelligence systems that can create new content (text, images, video, audio) rather than just analyzing existing content.
A type of AI model that generates content by gradually removing noise from random data. Used in advanced video generation like Stable Video Diffusion.
AI systems trained on vast text data to understand and generate human-like text. Powers script generation and content creation in video tools.
Technology that converts written text into spoken audio. Used to generate voiceovers for videos without human recording.
AI technology that replicates a specific person's voice, allowing custom voiceovers that sound like a particular speaker.
The proportional relationship between video width and height. Common ratios: 9:16 (vertical/TikTok), 16:9 (horizontal/YouTube), 1:1 (square/Instagram).
The number of pixels in a video frame. Common resolutions: 720p (HD), 1080p (Full HD), 4K (Ultra HD). Higher resolution means sharper video.
The amount of data processed per second in video. Higher bitrate generally means better quality but larger file sizes.
Supplementary footage that provides context or visual variety. In AI videos, this might be stock footage or AI-generated scene clips.
Animated text overlays that highlight words as they're spoken, similar to karaoke. Creates engaging, accessible video content.
The process of generating the final video file from raw materials (clips, effects, audio). In AI video, this is when the AI produces the actual video output.
The system social platforms use to decide which content to show users. Understanding algorithms helps optimize content for visibility.
TikTok's main discovery feed where the algorithm shows personalized content. Getting on the FYP dramatically increases video views.
Content that spreads rapidly through social sharing, achieving significantly higher than average views and engagement.
Metric measuring interaction (likes, comments, shares) relative to reach or followers. High engagement signals quality content to algorithms.
The total number of unique users who see your content. Different from views, which counts total times content was watched.
The total number of times content is displayed, including multiple views by the same user. Higher than reach.
The opening seconds of a video designed to capture attention and stop viewers from scrolling. Critical for algorithm performance.
Total duration viewers spend watching your content. A key metric for algorithms to determine content quality and visibility.
The percentage of a video that viewers watch. High retention (e.g., 80%+) signals engaging content to algorithms.
Video content created without showing the creator's face. Popular for automation and privacy. Includes story videos, motivational content, tutorials.
A schedule planning what content to post and when. Essential for consistent posting and strategic content distribution.
Creating multiple pieces of content in one session rather than one at a time. Improves efficiency and consistency.
Content that remains relevant and valuable over time, not tied to current events or trends. Provides long-term value.
Comprehensive, foundational content that covers a topic thoroughly. Often repurposed into smaller pieces.
Adapting existing content for different platforms or formats. E.g., turning a YouTube video into TikTok clips.
Content created by users/customers rather than brands. Often more authentic and trustworthy. AI can now generate UGC-style content.
Fully automated content creation and posting. AI generates videos and publishes them on schedule without manual intervention.
Planning content to post at specific times in the future. Enables consistent posting without being online.
A way for software to communicate with other software. Allows integration of AI video tools with other platforms.
Automated message sent from one app to another when something happens. Used for real-time notifications and integrations.
Percentage of people who click on content after seeing it. Important for thumbnails, titles, and call-to-actions.
Percentage of viewers who take a desired action (subscribe, purchase, sign up). The ultimate measure of content effectiveness.
Measure of profitability comparing gains to costs. For content: revenue generated vs. time/money spent creating.
Revenue earned per 1,000 ad views. Key metric for monetized content. Varies by niche and audience.
Actual earnings per 1,000 views after platform takes its cut. More accurate than CPM for creator earnings.
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