If you sell premium, this major development changes the game: buyers now fact check everything in 30 seconds. I learned that the hard way for 2 years. We kept blaming the market, pricing, attention spans. Wrong. Here’s the mistake most people make: they think premium means looking expensive. The real reason brands lose trust is simpler. Mixed signals. Fancy promise. Thin proof. Wait, it gets better. Your biggest competitor is not another brand. It is your own inconsistency showing up in public. In this market, premium is not louder. It is cleaner, sharper, harder to doubt. Fix that first.
