And So We Find People Are You

And so we find people are, you know, we used to look at that in an ROI of what, three to five years, right? I can give you my big spreadsheet and do calculations. Now people are looking at three to five months, right? They're in this like AI or die kind of mentality. If I can't become competitive, if I can't figure out how to meet my competition, right? Is there improving processes or launching new tools? Like you can slip behind quickly. And so one, the ROI factor is today, not tomorrow. right, is how quickly can I do this stuff? And the challenge, right, when you're combing