Why E-Trade Needed Crypto Infrastructure Nobody Talks About

Zerohash is an infrastructure company. So essentially what we do is we help companies that are primarily non-crypto companies go on-chain. Now, people who are deep in the industry might hear the word on-chain a lot and wonder, like, what does that mean? On-chain is just the terminology, meaning these companies are adapting and utilizing digital asset technologies in their products. That could be turning on crypto trading, buy or sell. If you've been following the news, E-Trade just added crypto that was powered by Zerohash. So that could be as straightforward as that. It could also be using digital assets as payment rails. So that's when stable coins come into the conversation. It might also mean tokenized assets. So any of those things, if a non-crypto company wants to leverage that technology, make it part of their customer experience, part of their product, they need to have the technology infrastructure to do that and the regulatory staff.