How Companies Game LLM Rankings Now

They absolutely are. And that's become sort of a pillar of our marketing activities. That's very important. We actually use a tool called Profound. And what they do, their service exists to basically ping all of the LLMs or the main ones with profiles. Queries that somebody might be typing if they're researching your company. So someone might be saying, I'm looking for a digital asset infrastructure provider for stable coin payments. Who's the best? They'll use their technology to ping that out, and then they'll get the data back on who's ranking the highest. And then they'll understand why. So they'll come back to us and say, you know, you guys are doing pretty well in this category, but actually you're a little weak in this area. So with that insight, we know we're weak in discoverability in XYZ product and LLM. we can then incorporate that into our messaging, our press releases, which gets picked up by LLMs, our Wikipedia page.