The pricing trap AI companies keep falling into

When you start thinking about how you price the product and how you bring that to market from a pricing standpoint, I think the biggest change associated with AI is, and whether this is an established company or it's a company coming out, is that we're seeing a lot of interest in usage-based pricing. And I think the biggest thing for a non-SaaS company who's bringing in AI, and this is the biggest challenge, and I see this multiple times, is how do I discreetly monetize AI? How can I look and say, I made these investments in AI, and I'm getting customers to pay more as a function of it? Because in so many cases, I see this. You don't sell AI separately. You sell AI embedded into the core product that you have, and then you get customers to buy in. So what I'm starting to see is You see it in cross-sell upsell, you see it in price increases, and then you ultimately start to bring out incremental features that you can charge extra for that are AI only going forward.